How to Run a Company in 50 Words or Less

"If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength. But if we treat customers with indifference or tolerate bloat, our businesses will wither. On a daily basis, the effects of our actions are imperceptible; cumulatively, though, their consequences are enormous."
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Warren Buffett, 2005 Letter to Berkshire Hathaway Shareholders